Apple's Secret Program For Mobile Marketing: A Big Change On Conventional Publicity Strategy
Computer giant Apple has made several moves in the last several months (together with growth in the iphone apps market space) which includes a well-kept secret interest in mobile publicity. Apple filed a patent application a few months ago that came to the attention of the public. The contents of that patent application point to a probable modification in the way that Apple could cash in on its products-both hardware and software, the software obviously is straightly associated with iphone applications that have become very popular in recent years. The details of the patent state what Apple called 'enforcement routine' application which implies that the company will incorporate marketing into its hardware and software that clients simply can not jump over.
The patent also states the fact that customers would have to confirm that they have either viewed or listened to an ad before being able to access the functionality features of the hardware. Such as, a consumer couldn't use their iPod until they have watched the ad and then punched in a code to confirm that the adverts have been watched in their whole.
The array of hardware that Apple that's developing this application for ranges from the iPhone to the set top box TV, Apple Television, to a notebook, the iPod touch and more. The catch is clients will have to endure a very savvy publicity strategy that guarantee they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the fantasy of an Apple engineer.
The ramifications of this kind of bold marketing move could very well rock the industry as we see the technique of opening the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in return makes apple's mobile marketing products that a lot more desirable.
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